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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century
The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the 21st Century
Author: Vijay Mahajan, Kamini Banga
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahaj...  more »
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ISBN-13: 9780131489073
ISBN-10: 0131489070
Publication Date: 9/24/2005
Pages: 256
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Publisher: Wharton School Publishing
Book Type: Hardcover
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