Skip to main content
PBS logo
 
 

Search - The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s
The Adman in the Parlor Magazines and the Gendering of Consumer Culture 1880s to 1910s
Author: Ellen Gruber Garvey
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? This book explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down...  more »
ISBN-13: 9780195108224
ISBN-10: 0195108221
Publication Date: 5/9/1996
Pages: 240
Rating:
  ?

0 stars, based on 0 rating
Publisher: Oxford University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: