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Alan Siegel: On Branding and Clear Communications
Alan Siegel On Branding and Clear Communications
Author:
Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success. As consultant, author... more »
Author:
Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success. As consultant, author... more »
ISBN-13: 9780977472468
ISBN-10: 0977472469
Publication Date: 12/5/2006
Pages: 188
Rating: 1
ISBN-10: 0977472469
Publication Date: 12/5/2006
Pages: 188
Rating: 1
3 stars, based on 1 rating
Genres:
- Arts & Photography >> Art >> General
- Business & Money >> Skills >> Communications
- Reference >> Words, Language & Grammar >> Communication
- Reference >> General
