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Search - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Alchemy The Dark Art and Curious Science of Creating Magic in Brands Business and Life
Author: Rory Sutherland
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend??one of the leading minds in the world of branding? (NPR)?explores the art and science of conjuring irresistible products and ideas.?Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.?  ?ROBERT B. CIALDINI, author of InfluenceWhy is Red Bull so popular, th...  more »
ISBN-13: 9780062388414
ISBN-10: 006238841X
Publication Date: 5/7/2019
Pages: 384
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Publisher: William Morrow
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 7
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