Cal McKinney is a carefree live for the moment rodeo man. Cal loves the rodeo and had no thoughts of settling down until he met boot designer Serena Davis. Serena wants Cal to be the spokesman for her boot company, but Cal has different ideas. Cal agrees to be the spokesman, but only if he can become a partner in the company. For Serena her boot company is everything and she has no intention of letting Cal have a piece of it. Cal has no intention of going away and he plans to get Serena to change her mind. Meanwhile, Cal wants to see Serena on a more personal level. They are both attracted to each other, but Serena has a secret that keeps her from getting close to anybody. Cal not only has to break down the wall Serena has around her business, but also the one around her heart.