Great book full of examples of why negotiation is so important and how to negotiate successfully. Teaches you a that instead of arguing or competing with the opposite party, you should attempt to negotiate in a way that everybody wins so you can build a long-lasting, positive relationship. Really helpful for my business
From the author of "How To Read A Person Like A Book"... Gerard Nierenberg is a recognized expert in the field of negotiations. While not exactly the most exciting subject this book is a comprehensive guide to negotiating including topics on background, preparation, how to recognize needs and some life examples.
