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The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Art of the Start The TimeTested BattleHardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. T...  more »will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
ISBN-13: 9781591840565
ISBN-10: 1591840562
Publication Date: 9/9/2004
Pages: 240
Rating:
  • Currently 4.3/5 Stars.
 5
4.3 stars, based on 5 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 0
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A new product, a new service, a new company, a new division, a new organization, a new anything -- where there's a will, here's the way.

The time-tested, battle-hardened guide for anyone starting anything.


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