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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
The Attention Merchants The Epic Scramble to Get Inside Our Heads
Author: Tim Wu
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. — In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. ...  more »
ISBN-13: 9780385352017
ISBN-10: 0385352018
Publication Date: 10/4/2016
Pages: 320
Rating:
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5 stars, based on 2 ratings
Publisher: Knopf
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 5
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