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Basic Marketing
Basic Marketing
Author: William D. Perreault, E. Jerome McCarthy, Jr., William Perreault
Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible...  more »
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ISBN-13: 9780256139907
ISBN-10: 0256139903
Publication Date: 9/7/1995
Edition: Set Only
Rating:
  • Currently 2.5/5 Stars.
 2
2.5 stars, based on 2 ratings
Publisher: Richard D Irwin
Book Type: Hardcover
Other Versions: Paperback
Reviews: Member | Amazon | Write a Review
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 jpbathome avatar reviewed Basic Marketing on
Good college level textbook on this subject.


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