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Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (Ama Management Briefing)
Beyond Customer Satisfaction to Customer Loyalty The Key to Greater Profitability - Ama Management Briefing
Author: Keki Bhote
It is no longer enough to concentrate on customer satisfaction; companies must graduate to customer loyalty. This Management Briefing identifies the four stages of a company's evolution toward building lasting customer loyalty, and it summarizes the key management principles that must guide the transition. The book also provides a seven-step roa...  more »
ISBN-13: 9780814423622
ISBN-10: 0814423620
Publication Date: 12/9/1996
Pages: 160
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Publisher: AMACOM
Book Type: Paperback
Members Wishing: 0
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