You will buy this book, beautiful. You will buy this book, genius. You will buy this book, friend. You will buy this book, really.
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We can no longer afford freedom, says B.F. Skinner, the most influential & controversial psychologist of our time;we must design our culture to shape the behavior needed for survival. Here is Skinner's masterwork - a brilliant analysis of today's most pressing problems & a stunning, detailed plan for change that challenges many of Western man's most sacred ideals & personal freedoms. Considered "one of the most important happenings in 20th-century psychology", this book has already stirred nationwide debate through the force & shock of its ideas.
