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Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
Beyond Selling Value A Proven Process to Avoid the Vendor Trap
Author: Mark Shonka, Dan Kosch
How to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity. — Selling value is taking on a whole new meaning for sales professionals. Here's a proven process pros can use to address their customer's pressing business issues, position themselves as strategic partners, and recommend...  more »
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ISBN-13: 9780793154708
ISBN-10: 0793154707
Publication Date: 9/16/2002
Pages: 320
Rating:
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4 stars, based on 2 ratings
Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Paperback
Other Versions: Hardcover
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