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Blockbusters : The Five Keys to Developing GREAT New Products
Blockbusters The Five Keys to Developing GREAT New Products
Author: Gary S. Lynn, Richard R. Reilly
What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the...  more »
ISBN-13: 9780060084745
ISBN-10: 006008474X
Publication Date: 9/1/2003
Pages: 272
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Publisher: Collins
Book Type: Paperback
Other Versions: Hardcover
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