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Search - Brainfluence: 100 Fast, Easy, and Inexpensive Ways to Persuade and Convince with Neuromarketing

Brainfluence: 100 Fast, Easy, and Inexpensive Ways to Persuade and Convince with Neuromarketing
Brainfluence 100 Fast Easy and Inexpensive Ways to Persuade and Convince with Neuromarketing
Author: Roger Dooley
Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to ...  more »
ISBN-13: 9781118113363
ISBN-10: 1118113365
Publication Date: 11/22/2011
Pages: 240
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 4
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