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Brand From the Inside (summary)
Brand From the Inside - summary
Author: Libby Sartain and Mark Schumann
A great brand is built from the inside. In other words, a business can't build a brand identity if its employees don't buy into it. If a brand doesn't live inside with the workforce, it won't thrive outsidewith customers. — The key role of employees in brand delivery makes building and nurturing the employer brand as critical to the company's suc...  more »
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ISBN: 418700
Publication Date: 6/2006
Edition: Abridged
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Publisher: Audio Tech Business Summaries
Book Type: Audio CD
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