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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Brand New How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Author: Nancy F. Koehn
Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to dis...  more »
ISBN-13: 9781578512218
ISBN-10: 1578512212
Publication Date: 3/2001
Pages: 448
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 1
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