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Brand Thinking and Other Noble Pursuits
Brand Thinking and Other Noble Pursuits
Author: Debbie Millman
"Transcends business implications to dive into the very nature of human behavior. . . . A powerful look at the role brand plays in society, politics, economics, psychology, and technology."?Nadia Tuma, Forbes.comThe notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple dif...  more »
ISBN-13: 9781621532477
ISBN-10: 162153247X
Publication Date: 5/1/2013
Pages: 336
Edition: 1
Rating:
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Publisher: Allworth Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 2
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