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Branded!: How the Certification Revolution' is Transforming Global Corporations
Branded How the Certification Revolution' is Transforming Global Corporations
Author: Michael E. Conroy
Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty NGOs, using 21st Century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. NGO "market campaigns" are moving these...  more »
ISBN-13: 9780865715790
ISBN-10: 0865715793
Publication Date: 6/1/2007
Pages: 320
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Publisher: New Society Publishers
Book Type: Paperback
Members Wishing: 0
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