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Building Brandwidth: Closing the Sale Online
Building Brandwidth Closing the Sale Online
Author: Sergio Zyman, Scott Miller
Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be. — just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing...  more »
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ISBN-13: 9780066620602
ISBN-10: 0066620600
Publication Date: 10/5/2000
Pages: 256
Edition: 1st
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Publisher: Collins
Book Type: Hardcover
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