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All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
All Business Is Local Why Place Matters More Than Ever in a Global Virtual World
Author: John A. Quelch, Katherine E. Jocz
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be ...  more »
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ISBN-13: 9781591844655
ISBN-10: 1591844657
Publication Date: 2/2/2012
Pages: 256
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Publisher: Portfolio Hardcover
Book Type: Hardcover
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