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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation A Handbook for Visionaries Game Changers and Challengers
Author: Alexander Osterwalder, Yves Pigneur
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Ge...  more ». Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
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ISBN-13: 9780470876411
ISBN-10: 0470876417
Publication Date: 7/6/2010
Pages: 288
Rating:
  • Currently 5/5 Stars.
 1
5 stars, based on 1 rating
Publisher: Wiley
Book Type: Paperback
Reviews: Member | Amazon | Write a Review
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 reviewed Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers on
After utilizing this book to place in the Top-10 of my college's Business Plan Competition, I can say that this is an excellent guide to breaking down the "nuts and bolts" of what makes your business idea actually transmittable through words. Beyond that, it helps identify the key pieces of what ties the business model together, strengths, weaknesses, and so on. Viewing your idea from as many angles as possible gives you a better shot at seeing opportunities that you never would have otherwise noticed.

Excellent book for the student or entrepreneur alike.


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