After utilizing this book to place in the Top-10 of my college's Business Plan Competition, I can say that this is an excellent guide to breaking down the "nuts and bolts" of what makes your business idea actually transmittable through words. Beyond that, it helps identify the key pieces of what ties the business model together, strengths, weaknesses, and so on. Viewing your idea from as many angles as possible gives you a better shot at seeing opportunities that you never would have otherwise noticed.

Excellent book for the student or entrepreneur alike.

Share/Like this Review?