This Business of Television Author:Howard J. Blumenthal, Oliver R. Goodenough, Howard Blumenthal Practical and comprehensivethe only book of its kind Revised edition focuses on the changing world market for televisionBroad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the fi... more »rst edition was published in 1991. And as the television business continues to evolve This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally, A user's guide to television contracts, plus directories of associations, governmental agencies, and producers and distributors, make this book an invaluable resource for anyone involved withor simply interested inthe business of television.« less