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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Chasing Cool Standing Out in Today's Cluttered Marketplace
Author: Noah Kerner, Gene Pressman
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike di...  more »
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ISBN-13: 9780743497091
ISBN-10: 0743497090
Publication Date: 5/1/2007
Pages: 272
Rating:
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5 stars, based on 1 rating
Publisher: Atria
Book Type: Hardcover
Other Versions: Paperback, Audio CD
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