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Choices, Values, and Frames
Choices Values and Frames
Choices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed. The book also elaborates on framing effects and other demonstrations that pref...  more »
ISBN-13: 9780521627498
ISBN-10: 0521627494
Publication Date: 9/25/2000
Pages: 860
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Publisher: Cambridge University Press
Book Type: Paperback
Members Wishing: 3
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