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City Branding: Theory and Cases
City Branding Theory and Cases
Author: Keith Dinnie
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
ISBN-13: 9780230241855
ISBN-10: 0230241859
Publication Date: 1/4/2011
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 1
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