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A Complaint Is a Gift: Using Customer Feedback As a Strategic Tool
A Complaint Is a Gift Using Customer Feedback As a Strategic Tool
Author: Claus Moller, Janelle Barlow
What the biggest bargain in market research? Your customers' complaints! — Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose - meeting customer needs. They are a feedback mechanism that can help organizations rapidly and inexpensively shift products, service style, and market focus. Busine...  more »
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ISBN-13: 9781881052814
ISBN-10: 1881052818
Publication Date: 1/1/1996
Pages: 222
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Publisher: Berrett-Koehler Publishers
Book Type: Paperback
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