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The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
The Complete Guide to Direct Marketing Creating Breakthrough Programs That Really Work
Author: Chet Meisner
Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve.  Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. — ...  more »
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ISBN-13: 9781419526930
ISBN-10: 1419526936
Publication Date: 6/1/2006
Pages: 280
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Publisher: Kaplan Business
Book Type: Paperback
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