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The Complete Idiot's Guide to Guerrilla Marketing (Complete Idiot's Guide to)
The Complete Idiot's Guide to Guerrilla Marketing - Complete Idiot's Guide to Author:Susan Drake, Colleen Wells Attention-grabbing, money-saving ideas? — Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local a... more »nd national word-of-mouth ?buzz;? internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
? Written by a pair of expert authors
? Includes dozens of effective, practical, money-saving ideas« less