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The Complete Idiot's Guide to Marketing (Complete Idiot's Guide to)
The Complete Idiot's Guide to Marketing - Complete Idiot's Guide to
Author: Sarah White
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: — € Guerilla marketing — € Marketing to Boomers and Latinos — € Online marketing — € Targeted-but-affordable direct mail — € Sample marketing plans for several types of small busin...  more »
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ISBN-13: 9781592571352
ISBN-10: 1592571352
Publication Date: 11/4/2003
Pages: 400
Rating:
  • Currently 4.3/5 Stars.
 3

4.3 stars, based on 3 ratings
Publisher: Alpha Books
Book Type: Paperback
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