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The Complete Idiot's Guide to Marketing (Complete Idiot's Guide to)
The Complete Idiot's Guide to Marketing - Complete Idiot's Guide to Author:Sarah White From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: — Guerilla marketing — Marketing to Boomers and Latinos — Online marketing — Targeted-but-affordable direct mail — Sample marketing plans for several types of small busin... more »esses (as well as a couple of larger projects)
Practical, do-it-yourself distribution strategies
Analysis of business segments and trends, and much more.« less