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Content Strategy for the Web (2nd Edition) (Voices That Matter)
Content Strategy for the Web - 2nd Edition - Voices That Matter
Author: Kristina Halvorson, Melissa Rach
If you?re like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your users? —   — Maybe you've tried a site redesign, a new CMS, and host of other extensive (and expens...  more »
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ISBN-13: 9780321808301
ISBN-10: 0321808304
Publication Date: 2/12/2012
Pages: 240
Edition: 2
Rating:
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5 stars, based on 1 rating
Publisher: New Riders Press
Book Type: Paperback
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