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Content Strategy for the Web
Content Strategy for the Web
Author: Kristina Halvorson
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? — Without meaningful content, your website isn't worth much to y...  more »
ISBN-13: 9780321620064
ISBN-10: 0321620062
Publication Date: 8/22/2009
Pages: 192
Edition: 1
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Publisher: New Riders Press
Book Type: Paperback
Members Wishing: 0
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