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Cool Japan: Case Studies from Japan's Cultural and Creative Industries
Cool Japan Case Studies from Japan's Cultural and Creative Industries Author:Tim Craig Step inside the world of Japanese popular and traditional culture, where J-pop music producers, anime and video game creators, idols, fashion designers, tea and sake makers, sumo wrestlers, and businesspeople create the products and enjoyment that have made Japan a “cultural superpower” and become part of the daily lives of people ar... more »ound the world.
Cool Japan brings together twelve up-to-date “case studies” on Japanese pop music, male and female idols, video games, anime, fashion, Hello Kitty, samurai dramas, tourism, tea, sake, sumo, and the Japanese government's "Cool Japan" strategy. Readers not only learn about various genres and forms of Japanese culture—some familiar, some less so—they also follow Japan’s creators as they wrestle with the cultural and business challenges that come with competing in a globalized and fast-changing world.
Extensively researched and rich in detail, Cool Japan is engaging and eye-opening reading for anyone with an interest in Japan. It is also ideal for use in school or university classrooms, in courses on Japan, popular culture, or business.
Introduction / Tim Craig --
The "cool Japan" strategy: Industrial policy for cultural industries / Tim Craig --
Japanese pop music and idols / Tim Craig --
Johnny & Associates: Japanese pop idol producer faces a changing world / Tim Craig and Lauren Jubelt --
AKB48: The making of a pop idol juggernaut / Tim Craig and Zhang Songyu --
"Kawaii": Hello Kitty and Japanese cute / Tim Craig --
Square Enix: Keeping the fantasy alive / Tim Craig, Daniel Cuellar, and Tawon Lirdluckanawong --
A Bathing Ape (BAPE): The rise, fall, and rescue of a fashion icon / Adrian Sossna, Yemin Wang, and Tim Craig --
The Japanese anime industry: Studio Trigger finds its mark / Tim Craig, Mike Adams, Joe Kesslering, and Niko Iftner --
Toei Kyoto Studio park: Tapping into Kyoto's tourism boom / Tim Craig --
Ippodo Tea Company: A 300-year-old business navigates today's world / Heriberto Ruiz Tafoya, Tim Craig, and Pirapat Chongstitwattana --
Ozeki Sake Brewing Company: New customers for an old drink / Tim Craig --
Sumo meets globalization: Foreigners carry Japan's most traditional sport into the future / Tim Craig --