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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Corporate Social Responsibility Doing the Most Good for Your Company and Your Cause
Author: Philip Kotler, Nancy Lee
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how...  more »
ISBN-13: 9780471476115
ISBN-10: 0471476110
Publication Date: 12/13/2004
Pages: 307
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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