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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Covert Cows and ChickfilA How Faith Cows and Chicken Built an Iconic Brand
Author: Steve Robinson
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company?s steady then expl...  more »
ISBN-13: 9781400213160
ISBN-10: 1400213169
Publication Date: 6/11/2019
Pages: 224
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Publisher: Thomas Nelson
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 4
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