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Creating Innovative Products and Services
Creating Innovative Products and Services
Author: Gijs van Wulfen
Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's "Creating Innovative Products and Services" is an essential read for anyone involved in new product or service design, brand development, new ...  more »
ISBN-13: 9781409417545
ISBN-10: 1409417549
Publication Date: 4/1/2011
Pages: 292
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Publisher: Gower
Book Type: Hardcover
Members Wishing: 1
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