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Crisis, Resilience and Survival: Lessons from the Global Auto Industry
Crisis Resilience and Survival Lessons from the Global Auto Industry
Author: Matthias Holweg, Nick Oliver
Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are ra...  more »
ISBN-13: 9781107076013
ISBN-10: 1107076013
Publication Date: 12/31/2015
Pages: 352
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Publisher: Cambridge University Press
Book Type: Hardcover
Members Wishing: 0
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