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Crossing the Chasm
Crossing the Chasm
Author: Geoffrey A. Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential re...  more »
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ISBN-13: 9780060517120
ISBN-10: 0060517123
Publication Date: 8/2002
Pages: 256
Rating:
  • Currently 3.8/5 Stars.
 4
3.8 stars, based on 4 ratings
Publisher: HarperBusiness
Book Type: Paperback
Other Versions: Hardcover
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 reviewed Crossing the Chasm on + 38 more book reviews
About marketing in high-innovation or high-tech industries. Highly respected author with need-to-know to-market information and a little history on the disk drive / computer markets.


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