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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Crossing the Chasm Marketing and Selling Technology Products to Mainstream Customers
Author: Geoffrey A. Moore
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ISBN-13: 9780887305191
ISBN-10: 0887305199
Publication Date: 11/1991
Pages: 224
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Publisher: Harpercollins
Book Type: Hardcover
Other Versions: Paperback
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