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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm Marketing and Selling HighTech Products to Mainstream Customers
Author: Geoffrey A. Moore
Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace. With more high-tech products scrambling for the home market every day, it is ess...  more »
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ISBN-13: 9780887307171
ISBN-10: 0887307175
Publication Date: 10/1995
Pages: 240
Edition: Reprint
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3.5 stars, based on 4 ratings
Publisher: HarperCollins Publishers
Book Type: Paperback
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