The Crowd A Study of the Popular Mind Author:Gustave Le Bon One of the greatest and most influential books of social psychology ever written, brilliantly instructive on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions and much more. A must-read volume not only for students of history, sociology, law and psychology, but for... more » every politician, statesman, investor, and marketing manager.« less