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Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.)
Customer Data Integration Reaching a Single Version of the Truth - SAS Institute Inc.
Author: Jill Dyche, Evan Levy
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is th...  more »
ISBN-13: 9780471916970
ISBN-10: 0471916978
Publication Date: 8/4/2006
Pages: 320
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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