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The Cycle: A Practical Approach to Managing Arts Organizations
The Cycle A Practical Approach to Managing Arts Organizations
Author: Michael M. Kaiser, Brett E. Egan
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participat...  more »
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ISBN-13: 9781611684001
ISBN-10: 1611684005
Publication Date: 9/3/2013
Pages: 208
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Publisher: Brandeis
Book Type: Hardcover
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