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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Data Mining Techniques For Marketing Sales and Customer Relationship Management
Author: Gordon S. Linoff, Michael J. Berry
The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition?more than 50% new and ...  more »
ISBN-13: 9780470650936
ISBN-10: 0470650931
Publication Date: 4/12/2011
Pages: 888
Edition: 3
Rating:
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Publisher: *Wiley Computer Publishing
Book Type: Paperback
Members Wishing: 1
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