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Search - Data Mining Techniques : For Marketing, Sales, and Customer Support

Data Mining Techniques : For Marketing, Sales, and Customer Support
Data Mining Techniques For Marketing Sales and Customer Support
Author: Michael J. A. Berry, Gordon Linoff
Who will remain a loyal customer and who won't? — What kind of marketing approach is most likely to increase sales? — What can customer buying patterns tell us about improving our inventory control? — What type of credit approval process will work best for us and our customers? — The answers to these and all your crucial business questions lie burie...  more »
ISBN-13: 9780471179801
ISBN-10: 0471179809
Publication Date: 5/27/1997
Pages: 464
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Publisher: Wiley
Book Type: Paperback
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