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Decoding the New Consumer Mind: How and Why We Shop and Buy
Decoding the New Consumer Mind How and Why We Shop and Buy
Author: Kit Yarrow
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychol...  more »
ISBN-13: 9781118647684
ISBN-10: 1118647688
Publication Date: 3/31/2014
Pages: 224
Edition: 1
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 2
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