Dimensional Promotions Author:David E. Carter The big challenges faced by advertisers of "big ticket" items are discussed in this instructive look at specialized promotions aimed at big spenders. For example, "The Steel Buyer's Idea Kit," with logo-embossed soap and towel, was sent to targeted executives in the hope that gift goodies used while showering would cause positive thoughts... more » and a purchase order to flow. Similar promos aimed at buyers of high-priced consumer items are also described.« less