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The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)
The Dip The Extraordinary Benefits of Knowing When to Quit - and When to Stick Author:Seth Godin Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point -- really hard, really not fun. Winners quit fast, quit often and quit without guilt -- until they commit to beating the right Dip for the right reasons. This book helps you do just that.