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Disney Magic Ideabook: Using Disney's Magic Strategy for Your Own Business Success
Disney Magic Ideabook Using Disney's Magic Strategy for Your Own Business Success Author:Rich Hamilton The Walt Disney Company theme parks are remarkable examples of a company who has focused on customer service and marketing without missing an opportunity. This book, a follow-up to Disney Magic by a Disney outsider, is a collection of essays about Disney's most powerful business methods and how they can be applied to any business.