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Dynamics of Mass Communication : Media in the Digital Age with Media World CD ROM and PowerWeb
Dynamics of Mass Communication Media in the Digital Age with Media World CD ROM and PowerWeb Author:Joseph R Dominick Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook expe... more »rience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.« less